TY  - BOOK
AU  - Nagle, Thomas T.
AU  - Hogan, John E.
AU  - Zale, Joseph
TI  - Strategy and tactics of pricing: A guide to growing more profitably
SN  - 9780136106814
U1  - 658.816 
PY  - 2011///
CY  - Boston
PB  - Prentice Hall
ER  -