TY  - BOOK
AU  - Gannon, Martin J
AU  - Pillai, Rajnandini
TI  - Understanding global cultures
SN  - 9781412995931
U1  - 305.8 
PY  - 2013///
CY  - New Delhi
PB  - Sage
KW  - Global Cultures
KW  - Continents
N1  - Includes index
N2  - In Understanding Global Cultures, Fifth Edition, authors Martin J. Gannon and Rajnandini Pillai present the cultural metaphor—any activity, phenomenon, or institution with which the members of a given culture identify emotionally or cognitively—as a method for understanding the cultural mindsets of individual nations, clusters of nations, and even continents. The book shows how metaphors are guidelines to help outsiders quickly understand what members of a culture consider important. The fully updated Fifth Edition includes 31 nation-specific chapters, including a new Part XI on popular music as cultural metaphors, two completely new chapters on Vietnam and Argentina, revisions to all retained chapters, and a more explicit linkage between each cultural metaphor and current economic and business developments in each nation
ER  -