TY  - BOOK
AU  - Kohli-Khandekar, Vanita
TI  - Indian media business
SN  - 9788132102359
U1  - 302.230954 
PY  - 2003///
CY  - New Delhi
PB  - Sage
KW  - Mass media-India
N1  - Includes bibliographical references and index
N2  - This book presents an in-depth study of the Indian media business. It provides detailed analysis, fresh perspectives, and critical information on how the business operates in the nine segments of the media industry―print, television, film, radio, music, internet, telecom, out-of-home media, and events. The author provides insights into not just the history of the business but also its present dynamics by discussing technology, regulations, economics, valuations, and industry trends
ER  -