TY  - BOOK
AU  - Zithaml, Valarie A
AU  - Bitner, Mary Jo
AU  - Gremler, Dwayne D
TI  - Services marketing: Integrating customer focus across the firm
SN  - 9780070700994
U1  - 658.8 
PY  - 2011///
CY  - New Delhi
PB  - Tata McGraw Hill
ER  -