Zithaml, Valarie A Bitner, Mary Jo Gremler, Dwayne D <br/><br/>
Services marketing  Integrating customer focus across the firm 

 - 5th ed. 
 - New Delhi  Tata McGraw Hill  2011. 
 - xxviii, 763p. 
<br/><br/><label>ISBN: </label>9780070700994 
<br/><br/><label>Dewey Class. No.: </label>658.8  / ZEI