TY  - BOOK
AU  - Ranganathan, Maya
AU  - Rodrigues, Usha M.
TI  - Indian media in a globalised word
SN  - 9788132104018
U1  - 302.230954 
PY  - 2010///
CY  - New Delhi
PB  - Sage
KW  - Mass media
KW  - Mass media-Social aspects-India
KW  - Mass media-Economic aspects-India
KW  - Globalization
N1  - Includes bibliographical references and index
N2  - This book explores the transformation of Indian media in the context of two major developments: globalisation (which Sociologist Anthony Giddens terms as being ‘revolutionary’) and advances in communication technologies. It is rich in empirical details of how the Indian media has evolved in the past two decades, particularly in the context of potential to transform, construct and nurture particular identities in response to globalisation. The study of the transformation of Indian media is significant because not only has globalisation allowed access to a host of things hitherto represented as ‘foreign’ to Indian culture by the media, but it has also opened the floodgates for foreign media.

Adopting a multi-disciplinary approach, this book looks at the role of media in purveying political, economic and cultural identities, the current definitions of ‘we’, ‘they’, and the ‘other’, and how the ‘other’ is perceived in contemporary India. The discussions cover all forms of media, that is, newspaper, films, radio, television and online media, along with media policy and other economic challenges facing the media
ER  -