TY  - BOOK
AU  - Croteau, David
AU  - Hoynes, William
AU  - Milan, Stefania
TI  - Media/society
SN  - 9781412974202
U1  - 302.23 
PY  - 2012///
CY  - New Delhi
PB  - Sage
KW  - Mass media-Social aspects-United States
KW  - Mass media-Political aspects
N1  - Includes bibliographical references and index
N2  - In a society saturated by mass media, from newspapers and magazines, television and radio, to digital video projects and the Internet, iPods and TiVo, most students possess a great deal of media knowledge and experience before they ever enter the classroom. What they often lack, however, is a broader framework for understanding the relationship between media and society.

Media/Society: Industries, Images, and Audiences provides that context and helps students develop skills for critically evaluating both conventional wisdom and one’s own assumptions about the social role of the media.

Previous editions of Media/Society introduced thousands of students to a sociologically informed analysis of the media process. The Fourth Edition builds on this success with new material on students as producers (e.g., YouTube), revised Internet resources, the latest data on the media industry, new examples from the independent media sector, and updated discussions of media policy, online media, and independent media
ER  -