Moriarty, Sandra Mitchell, Nancy Wells, William <br/><br/>
Advertising & IMC  Principle and practice 

 - 9th 
 - Boston  Prentice  2012 
 - xxviii, 657p. 
<br/><br/><label>ISBN: </label>9780132163644 
<br/><br/><label>Dewey Class. No.: </label>659.1