TY  - BOOK
AU  - Finne, Sami
AU  - Sivonen, Hanna
TI  - Retail value chain: How to gain competitive advantage through efficient consumer responce (ECR) strategies
SN  - 9780749456986
U1  - 658.87 
PY  - 2009///
CY  - London
PB  - Kogan page
ER  -