Bettencourt, Lance A Ulwick, Tony <br/><br/>
Service innovation  How to go from customer needs tobreakthrough services 

 - New Delhi  McGraw Hill  2010. 
 - xxix, 255p. 
<br/><br/><label>ISBN: </label>9780071713009 
<br/><br/><label>Dewey Class. No.: </label>658.812