TY  - BOOK
AU  - Li, Charlene
AU  - Bernoff, Josh
TI  - Groundswell
SN  - 9781422161982
U1  - 303.4833 
PY  - 2011///
CY  - Boston
PB  - Harvard Business Review Press
KW  - Social Technology
KW  - Marketing
N1  - Includes index
N2  - Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry -- yet it's still utterly foreign to most companies running things now

ER  -