TY  - BOOK
AU  - Keller, Kevin Lane ...[et. al.]
AU  - Swaminathan, Vanitha
AU  - Parameswaran, Ambi M.G.
AU  - Jacob, Isaac C.
TI  - Strategic brand management: building, measuring, and managing brand equity
SN  - 9789353946135
U1  - 658.827 
PY  - 2020///
CY  - Noida
PB  - Pearson India Education Services Pvt. Ltd.
KW  - Brand name products-Management
KW  - Product management
KW  - Brand name products
ER  -