Keller, Kevin Lane ...[et. al.] <br/><br/>
Strategic brand management  building, measuring, and managing brand equity 
by Kevin Lane Keller ...[et. al.] 
 - 5th ed. 
 - Noida  Pearson India Education Services Pvt. Ltd.  2020 
 - xxx, 642p. 
<br/><br/><label>ISBN: </label>9789353946135 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products-Management<br/>Product management<br/>Brand name products
<br/><br/><label>Dewey Class. No.: </label>658.827  / KEL