TY  - BOOK
AU  - Singh, Harmanjit
AU  - Chakrabarti, Somnath
AU  - Utkarsh
AU  - Jauhar, Sunil Kumar
TI  - Understanding the impact of user-generated content on behavioural intentions in fashion e-commerce
U1  - 658.8 
PY  - 2023///
CY  - Kashipur
PB  - Indian Institute of Management
KW  - Marketing
ER  -