TY  - BOOK
AU  - Zeithaml, Valarie A.
AU  - Bitner, Mary Jo
AU  - Gremler, Dwayne D.
AU  - Pandit, Ajay
TI  - Service marketing: integrating customer focus across the firm
SN  - 9789353160777
U1  - 658.8 
PY  - 2018///
CY  - Greater Nodia
PB  - McGraw Hill Education (India) Private Limited
KW  - Service industries-Marketing
KW  - Customer services
KW  - Marketing
N1  - Includes index
ER  -