Zeithaml, Valarie A. <br/><br/>
Service marketing  integrating customer focus across the firm 
by Valarie A. Zeithaml ...[et. al.] 
 - 7th ed. 
 - Greater Nodia  McGraw Hill Education (India) Private Limited  2018 
 - xxxvi, 582p. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9789353160777 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries-Marketing<br/>Customer services<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / ZEI