TY  - BOOK
AU  - Andrews, J Craig
AU  - Shimp, Terence A
TI  - Advertising, promotion and other aspects of integrated marketing communications
SN  - 9789355734587
U1  - 658.82 
PY  - 2018///
CY  - Delhi
PB  - Cengage Learning India Pvt Ltd
KW  - Sales promotion
KW  - Communication in marketing
KW  - Advertising
KW  - Direct marketing
N1  - Include bibliographical reference and index
ER  -