Andrews, J Craig <br/><br/>
Advertising, promotion and other aspects of integrated marketing communications 
by J Craig Andrews and Terence A Shimp 
 - 10th ed. 
 - Delhi  Cengage Learning India Pvt Ltd  2018 
 - xix, 635p. 
<br/><br/> Include bibliographical reference and index. 
<br/><br/><label>ISBN: </label>9789355734587 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales promotion<br/>Communication in marketing<br/>Advertising<br/>Direct marketing
<br/><br/><label>Dewey Class. No.: </label>658.82  / AND