TY  - BOOK
AU  - Ferrell, O. C.
AU  - Hartline, Michael D.
TI  - Marketing strategy: text and cases
SN  - 9788131531822
U1  - 658.8 
PY  - 2014///
CY  - Delhi
PB  - Cengage Learning India Pvt. Ltd.
KW  - Marketing - Management
KW  - Marketing
N1  - Includes index
ER  -