Ferrell, O. C. <br/><br/>
Marketing strategy  text and cases 
O. C. Ferrell and Michael D. Hartline 
 - 6th ed. 
 - Delhi  Cengage Learning India Pvt. Ltd.  2014 
 - xxvi, 587p. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9788131531822 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Management<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / FER