TY  - BOOK
AU  - Pradeep, A. K.
AU  - Appel, Andrew
AU  - Sthanunathan, Stan
TI  - AI for marketing and product innovation: powerful new tools for predicting trends, connecting with customers and closing sales
SN  - 9781119484066
U1  - 658.80028563 
PY  - 2019///
CY  - Hoboken
PB  - Wiley
KW  - Artificial intelligence
KW  - Machine learning
KW  - Marketing-Technological innovations
N1  - Includes index
ER  -