TY  - BOOK
AU  - Sarstedt, Marko
AU  - Mooi, Erik
TI  - Concise guide to market research: the process, data and methods using IBM SPSS statistics
T2  - Springer Texts in Business and Economics, 2192-4333
SN  - 9783662567067
U1  - 658.83 
PY  - 2019///
CY  - Berlin
PB  - Springer
KW  - Marketing
KW  - Economics
KW  - Industrial management
N1  - Includes bibliographic references
ER  -