TY - BOOK AU - Harvard Business Review TI - HBR's 10 must reads on design thinking SN - 9781633698802 U1 - 658.4063 PY - 2020/// CY - Boston PB - Harvard Business Review Press KW - Organizational change KW - Industrial design N1 - Includes index N2 - This book will inspire you to: -Identify customers' "jobs to be done" and build products people love -Fail small, learn quickly, and win big -Provide the support design-thinking teams need to flourish -Foster a culture of experimentation -Sharpen your own skills as a design thinker -Counteract the biases that perpetuate the status quo and thwart innovation -Adopt best practices from design-driven powerhouses ER -