TY  - BOOK
AU  - Savoia, Alberto
TI  - Right it: why so many ideas fail and how to make sure yours succeed
SN  - 9780062958235
U1  - 658.4063 
PY  - 2019///
CY  - New York
PB  - Harper One
KW  - New products
KW  - Success in business
ER  -