Belch, George E., Belch Michael and Purani, Keyoor <br/><br/>
Advertising and promotion 

 - 9th ed. 
 - Chennai  McGraw Hill  2019 
 - xlviii, 1016p. 
<br/><br/><label>ISBN: </label>9781259026850 
<br/><br/><label>Dewey Class. No.: </label>659.1  / BEL