TY  - BOOK
AU  - Keller, Kevin Lane, Parameswaran, Ambi M. G. and Jacob, Isaac
TI  - Strategic brand management: building, measuring and managing brand equity/ by Kevin Lane Keller, Ambi M. G. Parameswaran and Isaac Jacob
SN  - 9789332542204
U1  - 658.827 
PY  - 2015///
CY  - Noida
PB  - Pearson
ER  -