Keller, Kevin Lane, Parameswaran, Ambi M. G. and Jacob, Isaac <br/><br/>
Strategic brand management  building, measuring and managing brand equity/ by Kevin Lane Keller, Ambi M. G. Parameswaran and Isaac Jacob 

 - 4th ed. 
 - Noida  Pearson  2015 
 - xxix, 586p. 
<br/><br/><label>ISBN: </label>9789332542204 
<br/><br/><label>Dewey Class. No.: </label>658.827  / KEL