TY  - BOOK
AU  - Kaser, Ken
AU  - Oelkers, Dotty Boen
TI  - Sports and entertainment marketing
SN  - 9781133602446
U1  - 796.0698 
PY  - 2016///
CY  - Boston
PB  - Cengage Learning
KW  - Entetainment
KW  - Marketing
N1  - Includes index
N2  - SPORTS AND ENTERTAINMENT MARKETING, 4E continues to use sports and entertainment topics as the foundation for teaching marketing concepts. Each marketing function is incorporated throughout the text and is highlighted with an icon to indicate how it is used in the marketing process
ER  -