Kaser, Ken <br/><br/>
Sports and entertainment marketing/ 

 - 4th ed. 
 - Boston:  Cengage Learning,  2016. 
 - ix, 430p. 
<br/><br/>Includes index. 
<br/><br/> SPORTS AND ENTERTAINMENT MARKETING, 4E continues to use sports and entertainment topics as the foundation for teaching marketing concepts. Each marketing function is incorporated throughout the text and is highlighted with an icon to indicate how it is used in the marketing process. 
<br/><br/><label>ISBN: </label>9781133602446 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Entetainment <br/>Marketing 
<br/><br/><label>Dewey Class. No.: </label>796.0698  / KAS