Grigsby, Mike <br/><br/>
Advanced customer analytics  targeting, valuing, segmenting and loyalty techniques/ by Mike Grigsby 

 - New Delhi  Kogan page  2016 
 - xiv, 249p. 
<br/><br/><label>ISBN: </label>9780749477158 
<br/><br/><label>Dewey Class. No.: </label>658.812  / GRI