Litosseliti, Lia

Using focus groups in research/ - London: Continuum, 2007 - vii, 104p. - Continuum research methods series .

Includes bibliographical references.

Focus Groups are often under-used as a valuable tool for research. This practical and extremely well-written guide offers advice on: * planning and organising focus groups * what types of questions to use* the limitations and advantages of using these groups as research methods* collecting the data at group sessions* how to analyse the data produced.

9780826464729


Focus groups
Research method

001.433 / LIT