Using focus groups in research/
- London: Continuum, 2007
- vii, 104p.
- Continuum research methods series .
Includes bibliographical references.
Focus Groups are often under-used as a valuable tool for research. This practical and extremely well-written guide offers advice on: * planning and organising focus groups * what types of questions to use* the limitations and advantages of using these groups as research methods* collecting the data at group sessions* how to analyse the data produced.