TY - BOOK AU - Stroud, Dick and Walker, Kim TI - Marketing to the ageing consumer: the secrets to Building an Age-Friendly Business SN - 9780230378209 PY - 2012/// CY - Basingstoke PB - Palgrave Macmillan UR - http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=509845&site=ehost-live ER -