TY  - BOOK
AU  - Zou, Shaoming and Swan, K. Scott
TI  - Interdisciplinary approaches to product design, innovation and branding in international marketing: creative research on branding, product design/innovation and strategic thought/social entrepreneurship
SN  - 9781781900178
PY  - 2012///
CY  - Bingley
PB  - Emerald Group Publishing Limited
UR  - http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=482429&site=ehost-live
ER  -