TY  - BOOK
AU  - Soota, Ashok
AU  - Jager, Peter De 
AU  - Mendonca, Sandhya
TI  - Busted
SN  - 9789356993211
U1  - 658 
PY  - 2023///
CY  - Gurugram
PB  - Harper Business, 
KW  - Experience
KW  - Curiosity
N1  - includes index
N2  - Management gurus like Michael Porter, Peter Drucker and other worthy practitioners have attained cult status. Their pithy phrases are repeated across the globe from Business Schools to board rooms as universal truths. But do these management truisms always hold good everywhere? Or are they myths that need to be examined for relevance in today's rapidly changing world? In Busted, industry leader Ashok Soota and management consultant Peter de Jager cast fresh light and prompt a rethinking of received wisdom. They focus on seventeen commonly accepted management principles and crisply examine the reasons why these can't be accepted as universal truths
ER  -