TY  - BOOK
AU  - Majerus, Norbert
AU  - Taninecz, George
TI  - Winning innovation
SN  - 9781032139890
U1  - 658.4 
PY  - 2022///
CY  - New York
PB  - Routledge
KW  - Innovation
KW  - Dominance
N1  - Includes index
N2  - Davanti nella Gara, an bicycle company , makes the best racing bikes in the world. but after decades of market dominance , competitors have brought the industry leader back to the peloton.The Companys second generation owner longs for retirement , but a tried product lineup is pushing down profits and firms market value will never support his ride into the sunset
ER  -