TY  - BOOK
AU  - Seebacher, Uwe G.
TI  - B2B marketing
SN  - 9783030542948
U1  - 658.804 
PY  - 2021///
CY  - Cham
PB  - Springer
KW  - Marketing
KW  - Industrial marketing
KW  - Business-to-Business-Marketing
N1  - Includes index
N2  - The unique book comprehensively presents the current state of knowledge, theoretical and practical alike, in the field of business-to-business marketing. More than 30 of the best and most recognized B2B marketers address the most relevant theoretical foundation, concept, tried and tested approaches and models from entrepreneurial practice. Many of those concepts are published for the first time ever in this book
ER  -