B2B marketing: 

 - Cham:  Springer,  2021. 
 - xxvii, 755p. 
<br/><br/>Includes index. 
<br/><br/> The unique book comprehensively presents the current state of knowledge, theoretical and practical alike, in the field of business-to-business marketing. More than 30 of the best and most recognized B2B marketers address the most relevant theoretical foundation, concept, tried and tested approaches and models from entrepreneurial practice. Many of those concepts are published for the first time ever in this book. 
<br/><br/><label>ISBN: </label>9783030542948 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Industrial marketing<br/>Business-to-Business-Marketing
<br/><br/><label>Dewey Class. No.: </label>658.804  / MAR