TY  - BOOK
AU  - Wild, John J.
AU  - Wild, Kenneth L.
TI  - International Business 
SN  - 9789332584525
U1  - 658.049 
PY  - 2017///
CY  - Noida |
PB  - Pearson Education Limited |
KW  - Globalization
KW  - Challenges
KW  - Business
N1  - Includes Bibliography index
N2  - International Business: The Challenges of Globalization is a comprehensive introduction to the difficulties of global entrepreneurship. By employing engaging features and real world examples through a concise and focused text, the Eighth Edition presents a fresh take on the subject that is both interesting and invaluable to students
ER  -