TY  - BOOK
AU  - Lewrick, Michael
TI  - Design thinking for business growth
SN  - 9781119815150
U1  - 658.4012 
PY  - 2022///
CY  - New Jersey |
PB  - Wiley |
KW  - Business planning
KW  - Corporations-Growth
KW  - Management
N1  - Includes bibliographical references and index
N2  - Smart design is not just for products and services. Digital business models, and business ecosystems are replacing the traditional understanding of product-focused business models and this affects the work product and service designers are doing now. Apple's App Store or Amazon's Marketplace are examples of these new ecosystems. By 2030, more than 30% of global sales will be generated in business ecosystems. For designers, product leaders and teams, and business leaders, this means products and business models must now be designed with a particular customer business ecosystem in mind. Or it may be necessary to create a new ecosystem as part of a new family of products--such as Nespresso's coffee pod system. Design Thinking for Business Growth explains the next step in comprehensive design thinking--designing for new business models and ecosystems
ER  -