TY  - BOOK
AU  - Cooper, Donald R.
AU  - Schindler, Pamela S.
TI  - Business research method
SN  - 9780070620193
U1  - 658.40072 
PY  - 2010///
CY  - New Delhi
PB  - Tata McGraw Hill
KW  - Economic history
KW  - Industrial research-Management-Economics
KW  - Operations research-Industrial management
N2  - Business research is done with the aim of helping an organization fine-tune its decision making process and help it run smoothly.
Business research, like any other kind of research, is systematic and is done to find meaningful information. It involves collecting relevant data, analyzing the collected data, and gleaning insights and vital information through that analysis.
Once meaningful information and insights have been collected, the next step is to format that information in relevant ways and making it available to whoever needs it. This information is then used to decide the future course of action to enhance the organization’s performance.
Business research is used to aid in decision making, to help devise strategies, and to design tactics to implement those strategies
ER  -