TY  - BOOK
AU  - Webster, James G., ed.
AU  - Phalen, Patricia F., ed.
AU  - Lichty, Lawrence W., ed.
TI  - Ratings analysis: audience measurement and analytics
SN  - 9780415526524
U1  - 338.544 
PY  - 2014///
CY  - New York
PB  - Routledge
ER  -