Webster, James G., ed. Phalen, Patricia F., ed. Lichty, Lawrence W., ed. <br/><br/>
Ratings analysis  audience measurement and analytics 

 - 4th ed. 
 - New York  Routledge  2014 
 - xvi, 328p. 
<br/><br/><label>ISBN: </label>9780415526524 
<br/><br/><label>Dewey Class. No.: </label>338.544  / WEB