TY  - BOOK
AU  - Ariely, Dan
TI  - Upside of irrationality
SN  - 9780007431816
U1  - 153.4 
PY  - 2011///
CY  - London
PB  - Harper Collins
KW  - Logic
KW  - Practical reason
KW  - Decision making
N1  - Includes bibliographical references and index
N2  - Behavioral economist and New York Times bestselling author of Predictably Irrational Dan Ariely returns to offer a much-needed take on the irrational decisions that influence our dating lives, our workplace experiences, and our general behaviour, up close and personal.

In The Upside of Irrationality, behavioral economist Dan Ariely will explore the many ways in which our behaviour often leads us astray in terms of our romantic relationships, our experiences in the workplace, and our temptations to cheat. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms and other invisible, seemingly illogical forces skew our reasoning abilities
ER  -