TY  - BOOK
AU  - Hair, Dan O.
AU  - Friedrich, Gustav W.
AU  - Dixon, Lynda Dee
TI  - Strategic communication
SN  - 9788131722176
U1  - 658.45 
PY  - 2008///
CY  - New Delhi
PB  - Pearson
KW  - Communication in organizations
KW  - Communication in management
KW  - Business communication
N1  - Includes bibliographical references and index
N2  - Designed for introductory business and organizational communication classes, this successful, multi-edition text focuses on teaching students to master the four essential elements of effective communication--setting goals, knowing the audience, mastering skills, and managing anxiety. The Sixth Edition helps students address current challenges to business communication created by advances in new technology, the global marketplace, shifting communication priorities, and diversity within the workforce
ER  -