Hair, Dan O. <br/><br/>
Strategic communication: 

 - 6th ed. 
 - New Delhi:  Pearson,  2008 
 - pxiv, 463p. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Designed for introductory business and organizational communication classes, this successful, multi-edition text focuses on teaching students to master the four essential elements of effective communication--setting goals, knowing the audience, mastering skills, and managing anxiety. The Sixth Edition helps students address current challenges to business communication created by advances in new technology, the global marketplace, shifting communication priorities, and diversity within the workforce. 
<br/><br/><label>ISBN: </label>9788131722176 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in organizations<br/>Communication in management<br/>Business communication
<br/><br/><label>Dewey Class. No.: </label>658.45  / HAI