TY - BOOK AU - Boulger, Carolyn A. AU - O'Rourke,James S. TI - Writing and presenting a business plan SN - 9788131504321 U1 - 658.453 PY - 2006/// CY - New Delhi PB - Cengage Learning KW - Business planning KW - New business enterprises-Planning N2 - This text, written by Carolyn A. Boulger, reviews the entire process of writing and presenting a business plan. From idea generation to feasibility analysis, and from writing the plan to presenting it to various audience groups, this text covers all steps necessary to develop and start a business. It also offers guidance on meeting with investors and getting funding for the new venture, and provides numerous samples of effective plans and presentations ER -