TY  - BOOK
AU  - Girotra, Karan
AU  - Netessine, Serguei
TI  - The risk - driven business model: Four questions that will define your company
SN  - 9781422191538
U1  - 658.4012 
PY  - 2014///
CY  - Boston
PB  - Harvard Business Review Press
ER  -