Aveni, Richard A. <br/><br/>
Beating the commodity trap: How to maximize your competitive position and increase your pricing power 

 - Boston  Harvard Business School Press  2010 
 - xiv, 194p. 
<br/><br/><label>ISBN: </label>9781422103159 
<br/><br/><label>Dewey Class. No.: </label>658.802