Cummins, Julian Mullin, Roddy <br/><br/>
Sales promotion  How to create, implement and integrate campaigns that really 

 - 3rd 
 - London  Kogan page  2007 
 - v, 256p. 
<br/><br/><label>ISBN: </label>9780749438647 
<br/><br/><label>Dewey Class. No.: </label>658.82