TY  - BOOK
AU  - Belch, George E.
AU  - Belch, Michael A.
AU  - Purani, Keyoor
TI  - Advertising and promotion: An integrated marketing communications perspective
SN  - 9781259026850
U1  - 659.1 
PY  - 2014///
CY  - New Delhi
PB  - McGraw Hill Education
ER  -